Customer data platform (CDP) Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners, with participation from angel investors at Singapore-based Angel Central.
This marks Meiro’s first strategic funding round following five years of robust self-funded organic growth and profitability.
The funding will be used to accelerate the Singapore-headquartered company’s growth trajectory. Meiro, which also has offices in Central Europe, aims to fast-track its product development, bolster its team, and expand its presence in Europe and Southeast Asia.
Additionally, the company plans to enter new markets, starting with the establishment of a branch in Dubai slated for 2024.
“We are excited and appreciative of the opportunity to partner with the region’s most respected VC funds, Wavemaker Partners and the Angel Central group. In choosing our partners, we prioritized synergy in values, the chemistry between the teams, and their deep understanding of our B2B enterprise software industry,” said Meiro Co-founder and CEO Jana Marlé-Zizková.
Evolving data privacy regulations have resulted in the decreased use of third-party cookies that help brands understand customer behavior and preferences. This trend, along with soaring marketing costs, presents a considerable challenge for brands.
Founded in 2018 by Pavel Bulowski, Jana Marlé-Zizková, and Vojtěch Kurka, who were previously data consultants for companies in Southeast Asia, Meiro is dedicated to empowering brands to better comprehend and meaningfully engage with their customers, consequently improving marketing efficiency and maximizing ROI through customer satisfaction.
By focusing on first-party data, Meiro analyzes customers’ digital identities, enabling brands to recognize and track customers across various touchpoints.
This approach was built on the principles of CRM (Customer Relationship Management) but combines it with behavioral data from mobile apps and websites, providing a true 360 customer profile. – AsiaTechDesk.com