Southeast Asia’s eCommerce platform, Lazada Group, has unveiled, an e-learning website dedicated to providing self-guided, bite-sized courses on Lazada Sponsored Solutions (LSS).

Users can obtain Lazada Sponsored Solutions SMART certification upon completion of essential lesson modules. The launch makes Lazada the first eCommerce company in Southeast Asia to initiate self-certification programs on such a scale.

With real-world case studies illustrating LSS’s practical applications, the platform is designed to help brands, sellers, and agencies to gain in-depth understanding of LSS and demonstrate their skills and expertise in business expansion.

“Lazada’s mission has always been about accelerating progress through commerce and technology, and highlights our commitment to empower our brands, sellers and partner agencies by providing them quality education and certifications to grow and succeed on our platform,” stated Chandana Sunder, Senior Vice President, LazMall Marketing Solutions, Lazada Group.

The website’s courses are structured with estimated completion times, allowing users to learn at their own pace. The SMART certification programs, accessible for free on any device, are suitable for anyone, irrespective of their familiarity with Lazada Sponsored Solutions.

The website’s user-friendly interface makes it easy for learners to find the modules that suit their needs.

The Lazada Solutions SMART Certification provides validation of users’ proficiency in LSS. Currently available at a beginner level, the certification program will soon offer advanced and expert levels. Users can display a Lazada Sponsored Solutions digital badge on their social profiles such as LinkedIn upon successful completion of a certification assessment.

Initially available in English, the platform plans to roll out Simplified Chinese, Bahasa Indonesia, Thai, and Vietnamese versions in the latter half of the year.

Lazada Group, an eCommerce pioneer in Southeast Asia, has been fostering progress across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam for the past decade. With a vision to serve 300 million shoppers by 2030, Lazada aims to enable brands and sellers in digitalizing their businesses and reaching an annual GMV of USD100 billion.