In a strategic move aimed at bolstering its fulfillment capabilities, Delhivery Ltd, India’s preeminent fully-integrated logistics services provider, has announced plans to invest in Vinculum, a pioneering global software company focused on enabling omnichannel retailing.

The move marks the first phase of a potential two-stage agreement, with provisions for Delhivery to expand its shareholding within the next six months.

Vinculum has been a forerunner in assisting brands in harnessing the potential of e-commerce and omnichannel retailing since its inception.

With industry and consumer shifts in the post-pandemic era, the firm has grown into a leading Software as a Service (SaaS) Omnichannel software provider, serving over 400 brands spanning sectors such as Grocery, FMCG, Healthcare, Beauty, Cosmetics, Fashion, and Jewelry.

Their influence extends beyond India, reaching markets in Southeast Asia and the Middle East.

Delhivery’s investment is anticipated to fortify its position as a primary fulfillment solutions provider, with Direct-to-Consumer (D2C) enterprises as the key target.

The collaboration is set to create a comprehensive integrated stack, designed to cater to the complete array of post-purchase needs of a D2C brand.

Rajaganesh S, Head of Supply Chain Solutions at Delhivery, commended Vinculum’s world-class product, which facilitates omnichannel retailing and strengthens Delhivery’s fulfillment solution.

Echoing his sentiments, Venkat Nott, Founder and CEO of Vinculum Group, expressed enthusiasm about the investment, seeing it as a platform for deep tech integration and extensive collaboration between the two companies, with potential to deliver immense business value.

The proposed investment is dependent on the fulfillment of closing conditions, and the details of the deal are anticipated in the near future.